© 2019 by Elan Boynes-Page

Guitar Center 

Rebrand

Guitar Center is the world’s largest retailer of guitars, amplifiers, drums, keyboards, recording, live sound, DJ, and lighting equipment, with more than 260 stores across the U.S. 2014 marks the milestone 50th anniversary of the Guitar Center Brand as we continue to help people make music from coast to coast. In addition, the Music & Arts division operates more than 120 stores specializing in band & orchestral instruments for sale and rental, serving teachers, band directors, college professors, and students since 1952. With unrivaled in-store experience and passionate commitment to making gear easy-to-buy, Guitar Center is all about enabling musicians and non-musicians alike to experience the almost indescribable joy that comes from playing an instrument. "All we sell is the greatest feeling on earth."

It was critical that the brand reflected the style and tone of the store’s concept and environment.

I stripped away all but the most basic elements from the name to create a logo that’s as simple and fun as the instruments sold at the store. This minimal design also works well when embossed to give business cards a premium feel.